Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst discussed the high price of concert tickets for a commentary that appeared in the Toronto Star.
Dewhirst discussed Ticketmaster’s use of dynamic pricing for its “Official Platinum Seats,” in which prices are adjusted over time based on supply and demand.
A senior research fellow in marketing and public policy in the Department of Marketing and Consumer Studies, Dewhirst studies marketing and society and public policy, and brand strategy.