Social Media Guide

Community Conduct and Guidelines

Social Media at #UofG

The University of Guelph (U of G) is known for its warm and welcoming environment on campus and beyond. U of G-affiliated social media sites and groups are an extension of our community and who we are.

We ask that, in addition to observing U of G’s Policy on Non-Academic Misconduct, you respect the following guidelines, which have been designed to help provide a quality and safe environment for all our community members. Please take a minute to read them and keep them in mind whenever you participate and engage on social media.

See more: Community Conduct and Guidelines

About This Guide

Our online identity and brand reflect our institutional values.  How that is communicated represents the University of Guelph. Everything we communicate – the words we choose in an email, the images on our home page, content in our posts and the tone in which they are communicated – reinforces our brand.

Social media continues to enhance the way we communicate, both as an institution and as individuals. It allows us to create a dynamic digital presence for the University of Guelph, and build valuable relationships with the public, university community and our stakeholders.

The University of Guelph supports the use of social media for institutional purposes by employees to achieve the benefits of information-sharing, making connections and brand amplification.

Our presence online can have a significant impact on organizational and professional reputations. It is strongly encouraged that university sites, social media accounts and posts are well managed and maintained. These guidelines are intended to help make all of your social media communication easier to create, adhere to brand guidelines, more impactful, and most importantly, recognizable as the University of Guelph.

 

Change Log

2019

  • 01/10/19 – Updated Avatar templates to the Resource Section

2018

  • 10/10/18 – Updated Blockquote templates to the Resource Section