Marketing Prof Comments on ‘Shrinkflation’ in Toronto Star

Dr. Tim Dewhirst poses for a headshot against a blue-grey backdrop.
Dr. Tim Dewhirst

Dr. Timothy Dewhirst a marketing professor in the Department of Marketing and Consumer Studies examined why food packages are shrinking in a commentary for the Toronto Star

Dewhirst said food producers will reduce their items’ packaging to mitigate escalating production costs and pressure to reduce product prices as inflation swells.  

A senior research fellow in marketing and public policy, Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.