The Imagery: Still
Images, like all elements of the U of G brand, should reflect the attributes and intentions of our Brand Voice. Imagery is an important communication tool for telling U of G stories. The following guidelines apply to both original and stock photography and video, and may be either conceptual, literal or typographic.
Each layer represents a different aspect of the Improve Life story being told (i.e. the person(s), the work, and/or the outcome). The resulting composition tells a complete visual story of how an individual or group are engaged in work or activities that ultimately Improve Life.
*When planning shoots that involve laboratory subjects, it is mandatory that your subjects wear lab coats, any footage not adhering to this guideline can not be used.*
NOTE: All of the below images are for illustration purposes only and must not be used in whole or in part under any circumstances.
A typographic composition may be used in place of images to communicate a complex message, provided that:
- It follows the colour composition(s) formula specified in the Colour Palette section
- It follows the font specifications for title outlined in the Messaging Architecture section
- It follows the voice tone and manner specifications in the choice of words/phrases as outlined in the Brand Voice section
- Words and/or phrases are clustered, aligned, and/or contained with purpose and structure whenever possible
- Scattered or disorderly compositions that feel too organic are avoided