Improve Life.

The University of Guelph is a unique place, with transformative research and teaching and a distinctive campus culture. People who learn and work here are shaped and inspired by a shared purpose: To Improve Life.

Reflecting that shared purpose in every experience connected to U of G positions us to create positive change, here and around the world.

It is the starting point for every story we tell; it is what we do and who we are.

About this Guide

This Brand Guide assists U of G staff, faculty and students in expressing, through written and visual communications, how we improve life. It helps us tell our story and connects us.

It provides guidance, support and inspiration for telling the University’s stories. It is a resource, both internally and externally, for appropriate use of the University’s name, colours, logotypes, images, etc.

Developed in consultation with communicators across campus, the Brand Guide is a fluid document and will be updated frequently with fresh examples, current images and new resources and information.


All external communications intended for broad audiences, such as advertisements, banners and videos, must be approved by the Director, Marketing & Digital Engagement, Communications & Public Affairs. The director of marketing and digital engagement should be contacted early in your development process by contacting