While the revival of Zellers floods many with nostalgic memories, the company responsible for its return has a different goal in mind, says a University of Guelph marketing expert. Dr. Tanya Mark is a professor at the Gordon S. Lang School of Business and Economics, where she studies customer experience, customer management and marketing strategy […]
The Bay Revives Zellers Not for Nostalgia’s Sake, But for Success: U of G Marketing Prof