Gordon S. Lang School of Business and Economics professor Dr. Nikola Gradojevic provided some answers to Moneywise Canada’s question: “Is it a good time to start a new business?” 

The article appeared in several publications across the country including the Toronto Sun and the Ottawa Citizen.  

Despite current inflation, “it is never unwise to start a new business,” Gradojevic said before giving tips for opening a business in a challenging economy.  

A professor in the Department of Economics and Finance, Gradojevic researches empirical asset pricing, high-frequency and international finance, risk management, machine learning and cryptocurrencies.