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  1. Making Headlines
  2. Marketing Prof, Psychologist Talk VIP Treatment with CBC’s ‘Cost of Living’ 

Marketing Prof, Psychologist Talk VIP Treatment with CBC’s ‘Cost of Living’ 

Speaking to CBC’s Cost of Living, Dr. Tirtha Dhar, professor in the Department of Marketing and Consumer Studies, and Dr. Leanne Son Hing, professor in the Department of Psychology, discussed the rise in VIP options in the service industry. 

More U of G News:

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  • Hotel Holiday Experience Is Older Than You Think, Says U of G Historian
  • On Holiday Gift Giving, Psychology Prof Says ‘Don’t Overthink It’
  • U of G Annual Winter Closure Dec. 24 to Jan. 1

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Posted Dec 17, 2025
Updated Dec 17, 2025
Lead photo: Prof. Tirtha Dhar
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