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  2. Marketing Prof Pens Commentary on WNBA Branding in TO Star 

Marketing Prof Pens Commentary on WNBA Branding in TO Star 

In a commentary for the Toronto Star, Dr. Timothy Dewhirst, marketing professor in the Gordon S. Lang School of Business and Economics, discussed the naming of the Toronto Tempo, Canada’s first WNBA team. 

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Posted May 26, 2026
Updated May 26, 2026
Lead photo: Dr. Timothy Dewhirst
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