Dr. Timothy Dewhirst, professor in the Department of Marketing and Consumer Studies, wrote a commentary for the Toronto Star about the Toronto Blue Jays’ decision to ad the TD Bank logo to their jerseys.

“Although baseball is a sport particularly intertwined with history and traditions, advertising on MLB uniforms became largely seen as inevitable,” Dewhirst writes.

Dewhirst, professor in the Gordon S. Lang School of Business and Economics, is a senior research fellow in marketing and public policy. His work focuses on brand strategy, business ethics, marketing and public policy, marketing communication and advertising, and sports and entertainment marketing.