Marketing Prof Comments on Ukraine and Athletes in Toronto Star

Dr. Tim Dewhirst
Dr. Tim Dewhirst

Dr. Timothy Dewhirst a marketing professor in the Department of Marketing and Consumer Studies commented on Alexander Ovechkin’s ‘no more war’ claims in a commentary for the Toronto Star.  

Dewhirst said Ovechkin likely left his comment around Russia’s invasion of Ukrainian purposefully vague in the best interests of his family still in Russia. The U of G professor also said the comment doesn’t indicate a moral position on the war, especially since Ovechkin’s Instagram profile picture depicts him along with Russian President Vladimir Putin.  

A senior research fellow in marketing and public policy, Dewhirst studies sports, arts and entertainment marketing.