Marketing Prof Comments on Washington NFL Team’s New Name

Dr. Tim Dewhirst
Dr. Tim Dewhirst

Marketing professor Dr. Timothy Dewhirst provided an opinion piece for the Toronto Star about the Washington NFL team’s new name, the Washington Commanders. 

He noted the team considered going with an animal or an alliteration like the Washington Red Hogs or the Washington Warriors. He also said the new name may be geographically misleading since the team currently plays its games in Maryland.  

A senior research fellow in marketing and public policy in the Gordon S. Lang School of Business and Economics, Dewhirst studies sports, arts and entertainment marketing.