Marketing Professor Pens Toronto Star Commentary on Starbucks

Dr. Tim Dewhirst

Dr. Timothy Dewhirst, a professor in marketing and consumer studies in the Gordon S. Lang School of Business and Economics, wrote a Toronto Star op ed  about the business challenges of Starbucks during the COVID-19 pandemic.

In the commentary, Dewhirst says that the American company, with its multinational chain of coffee houses, experienced rapid growth over its 50 years in operation, but the pandemic has forced it to close several retail locations, including stores in Toronto’s financial district.

Dewhirst is a professor and research fellow in marketing and public policy at U of G. He studies marketing and society, business ethics and brand strategy.