Prof. Michael von Massow, Department of Food, Agricultural and Resource Economics, spoke to The Globe and Mail for an article about the burgeoning lab-grown dairy industry.

Von Massow told the newspaper that while interest in plant-based dairy options is growing, he doesn’t think the new products will supplant traditional dairy producers.

“These things will change the dairy industry, but they won’t destroy the current dairy industry,” he says. “It just means there will be more small players.”

Von Massow wrote a commentary for Canadian Grocer last June on lab-grown dairy.

Von Massow studies how people think about food. He researches food value chains and food sustainability and is active in the interdisciplinary Guelph Food Waste Research Project.