Business professor Norm O’Reilly spoke to Vice Canada for an article about what Toronto Raptors star player Kawhi Leonard has to gain financially from staying in Toronto after he becomes a free agent at the end of June.

O’Reilly, who is the director of the International Institute for Sports Business and Leadership, said playing in Canada can offer various tax advantages. As well, there are plenty of Toronto businesses that are willing to offer Leonard discounts and freebies.

And while moving to Los Angeles would offer him more star power, O’Reilly noted that is likely not one of Leonard’s prime motivators.

O’Reilly also spoke with Knowledge@Wharton on Business Radio Powered by Wharton, Sirius XM Channel 132.

O’Reilly is the assistant dean of executive programs in U of G’s Gordon S. Lang School of Business and Economics, and is considered a leading scholar in the business of sport. He studies marketing, sponsorship, sport finance, social marketing and tourism management.